The October 14, 2011 edition of the Sacramento Business Journal reported that small business owners in California were less likely than business owners in other states to believe that social media was helping them. According to a study by the American Express OPEN Small Business Monitor, 55% of the California small business owners surveyed viewed social media as a waste of time or burdensome.
Are you a Florin Road Corridor small business who has used or is currently using social media to promote your business? If so, we’d like to hear from you! What social media outlets have you tried? Did social media help or hinder your business? What advice would you give to other merchants in our district who are considering using social media?
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